There are many tools and services will show you what search phrases are used on the search engines and the estimated number of searches a month. This allows you to know exactly what search phrases or keywords you need to focus on and provides a picture of the potential market size by search volume. The initial strategy is now complete and you have set the foundations for your long term results, within minimal effort and cost. You should now get consistent downloads each month (and hopefully sales!) and a decent ranking for your listing (and the free traffic that goes with it). The plan now is to consistently generate links to your listing every month to sustain and improve on your rankings. You now want to outsource our link building through certain services such as elance. Here we will take advantage of one of the many great manual software submission services (costs more – gets you more listings) or automated software submission tool (unlimited submissions for the upfront cost – less reliable) to submit our software to 600-1000 software directories. This gets you instant downloads, and if you know how, will greatly improve the search engine rankings for your main software listing! Most visitors wont purchase your software directly from your website, but rather after getting your software from elsewhere (software directories etc). They will definitely check your website before buying your product, to make sure you seem legit, can offer support etc. Therefore keep it professional!