Internet marketing involves creating a website and selling a digital product to a hungry mass of consumers. Since transactions are done online, there’s no need to maintain inventory and deal with other hassles of a conventional business.

The premise is simple: create an information product and website targeted for a niche market and use basic internet marketing techniques to advertise the site.

Russell Brunson is the CEO of DotComSecrets, Inc. a company headquartered in Boise, Idaho. Brunson gets invited to speak at seminars all over the world and holds workshops teaching people how to make money online. He also sells internet marketing software and home study courses.