But the problem is that it’s not making any money. Simply having a web site is no longer enough. You simply have to be innovative and different to make an impact in today’s marketplace. Here are some proven tips for increasing your online profits. Design Elements – Good design can count for a lot. Visitors can make up their mind about your site in as little as 5 seconds. A site that looks amateur is likely to get customers hitting the back button fast.. Getting a professional design involves a little bit of art and a little science. A quality look to a site will make vistors feel that the information that is presented is also of a professional quality. There have also been numerous scientific experiments which show where on the page you should be putting your main content if you want it to be noticed.

Search Engine Optimization – Commonly called SEO, this is the process of getting your site to the top of the search engines. If your pretty site has no visitors, what’s the point? The initial static web site showed nice pictures of the cottages available but visitors had to phone to book. After a makeover, visitors were able to see on the web site when the cottages were available and were able to book online. The owners were delighted because they had less phone calls to deal with and at the same time the number of bookings increased.

SEO involves optimizing the elements of your webpages and getting links from outside websites. For this reason many companies outsource the process to a consultant or SEO company.